Whether from variety, classification, material, safety or function, condoms reflect people's constant pursuit of extreme consumption experience.But in the context of the global market, China, with its huge population will no doubt become the first in today's world the condom consumption power, according to estimates, according to data Transparency of China's 2014 annual consumption of 7.1 billion only, the data of 2017 has reached 10 billion, annual growth rate of 15%, corresponding to the school-age population average annual consumption per person nearly 20, the future is expected to exceed tens of billions of industry space.
Five factors will boost the continuous growth of industry demand in the future: five factors will continuously boost the development of the industry: 1) the marriageable population dominated by young people highlights the phenomenon of low marriage rate and low fertility rate or contains a huge amount of industry space;2) at present, the social concept is increasingly open, and the main force of demand is getting younger. According to the statistics bureau, the working-age population is nearly 700 million, and the common consumer population is nearly 90 million.3) contraceptive drugs generally have different degrees of side effects, and condoms are still better contraceptive means or tools;4) the global situation of sexual diseases represented by AIDS is serious, and China is also one of the regions with serious sexual diseases (according to the data of China center for disease control and prevention, there have been more than 460,000 cases). The main mode of transmission of such diseases is still sexual intercourse. Therefore, in order to prevent the transmission of such diseases, the use of condoms should be vigorously popularized.5) the increasingly standardized domestic condom market is conducive to fair competition among enterprises and healthy and orderly development of the condom industry.
Product function determines industry barriers
As a class ii medical device, condoms are subject to the supervision of relevant policies and regulations. Their production and sales are subject to the corresponding qualification or record, and the application has strict standards and time requirements.In addition the condom product itself quality also has the standard, to the latex material, the production manufacture craft and the measurement inspection is quite strict.The quality of products has a direct impact on consumer experience and brand preference.Additional, because the use process of condom contacts human body skin directly, because this is opposite, product safety and management manufacturer also are having specific requirement.As a result of the above industry regulation, for many new industries for small and medium-sized enterprises have the corresponding barriers.
At present on the condom market each big brand, although the kind is various but still unavoidably produces the subdivision product homogenization phenomenon, to develops and strives for the market share to also produce the influence.How to develop new, featured and popular products according to customer needs on the basis of categories has also become a big problem that needs to be broken through in the product innovation process of many businesses in the industry.
Analysis of structure of condom industry chain
The main factors affecting the upstream industry of condoms (raw materials) include natural rubber output, price, cost, related equipment maintenance, repair and so on.The rising cost of raw materials or the reduction of production capacity in the upstream industry will lead to the rising cost of the industry or affect the overall profitability, which has an impact on the development of the industry.
The downstream industry of condom industry mainly includes distributors of various products and online and offline channel customers.Enterprises in downstream industries usually have long-term stable, interdependent and mutually beneficial partners. However, if the macroeconomic environment, relevant laws and regulations change adversely, or consumers' consumption intention changes, the demand for products in this industry will decrease, thus restricting the development of this industry to some extent.